However, how to do it?
Well, in this article, we will provide a complete guide on how to create effective YouTube Ads. We'll also provide tips on optimizing YouTube ads. First, let's start by getting to know YouTube Ads first.
What are YouTube Ads?
YouTube Ads is a service to promote your business products or services through YouTube. In short, YouTube advertising service.
Currently, many businesses are using YouTube Ads because of the various advantages it offers. For one, you can define a specific target audience based on their location or interest in the product.
Not only that, the price is also quite affordable. The payment is made only if the audience watches your ad to the end. Similar to the PPC system on Google text ads, right?
Apart from that, you can also see how your ads are performing in Google Analytics. This will make it easier to ensure the marketing strategy is right on target.
As part of Google's advertising service, you can only place YouTube Ads ads if you use Google AdWords (Google Ads). This means that both must be well integrated.
Well, before knowing how to create YouTube Ads, it's a good idea to know the types of ads that exist in YouTube Ads. The goal, so that you do not choose the wrong. Just look at the following explanation.
4 Forms of YouTube Ads You Should Know
In general, there are four forms of YouTube Ads that you may be familiar with. Anything?
1. Skippable in-stream Ads
Skippable in stream is the most commonly used ad type for YouTube Ads.
The videos you advertise in this type are a minimum of 12 seconds long and a maximum of 3 minutes. Right after the 5th second, the skip button will appear and can be pressed by the audience.
It's important to make sure that your ads are interesting so they don't get skipped by YouTube viewers. The trick is to do video optimization which we will explain in the Optimization Tips section.
What if the audience still skips?
No problem. You still benefit from the budget side. Because, you don't have to pay PPC (Pay Per Click) fees. You only pay when the ad video is watched for more than 30 seconds or until the video is finished.
2. Non-Skippable Ads
Unlike skippable in-stream, this type of YouTube ad means that your video ad cannot be skipped by viewers. Thus, the advertising information received by visitors will be much more complete.
You can choose non-skippable ads as an effective promotional strategy. This is because 76% of viewers tend to skip. This means that so that advertising information can be received in its entirety, non-skippable ads can be an option.
Non-skippable ads themselves are divided into three types, namely:
Pre-roll Ads – ads that appear before the video starts with a duration of 15-20 seconds.
Mid-roll Ads – ads that appear mid-video or after 10 minutes of video lasting 15-20 seconds.
Bumper Ads – ads that appear at the beginning, middle, or end of a video with a maximum duration of 6 seconds.
The key to making non-skippable ads effective as a promotional medium is to make videos as attractive as possible. The goal is that the audience is interested in watching your video ad and the information is well conveyed.
3. Discovery Ads
This type of YouTube ads used to be called In-Display Ads. These ad videos will appear on search results pages, the YouTube homepage, and on pages related to the video being watched.
In order for the ads to be installed to be effective, it is very important to make the ads able to be in the top position. Because the ad will bring in more viewers. Tips, you need to do SEO optimization on your YouTube videos.
4. Non-Video Ads
You want to advertise on YouTube, but don't have an ad video? Relax, YouTube also provides an ad service without video. Non-video ads will appear in the form of cards, images, or text on various YouTube videos.
Types of non-video YouTube ads, divided into three:.
Sponsored Card Ads
Sponsored Card Ads are advertisements in the form of images (cards) that appear when viewers click the “i” icon in the right corner of the video screen. If the image is clicked, the viewer will be directed to your video or YouTube channel.
Overlay Ads
Overlay Ads are text ads in a semi-transparent box measuring 480×70 pixels. If clicked, the viewer will be taken to the landing page that you have set up.
Display Ads
Display Ads are image ads that will appear in YouTube search results. Display Ads are also effective for directing viewers to the landing page that you specify.
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