The creative assets you use for Google Advertising, including YouTube ads, are stored digitally in the Google Ads Asset Library. As of May 2022, Google has finished pushing out this new functionality broadly after starting to do so in December 2021.
The Asset Library will come in handy if you're sick of looking for and repeatedly uploading the same creative asset for various campaigns. If you frequently reuse assets, it's likely to save you a ton of time and hassle.
Google Ads accounts have access to the Asset Library at the account level. That implies that collaborators and agency partners with access to your Google Ads account may also use your Asset Library.
Google Ads accounts have access to the Asset Library at the account level
That's fantastic news for marketing and advertising teams that must work together with coworkers, independent contractors, and agencies to develop advertisements to reach potential consumers. Now you can arrange everything in one simple to find location rather than storing and sharing creative assets through external apps.
Activate your Google Ads account to access the Asset Library.
The first step is to add content to the Google Ads Asset Library.
Three ways are available to you for uploading material to your Google Ads Asset Library. Let's go through each one, beginning with the most basic.
Create a File Upload in Your Asset Library
Do you have a brand image, a product image, or a corporate logo prepared to submit to your Asset Library? File Upload may be chosen from the dropdown menu by clicking the + symbol in the top left corner. Afterward, find the necessary assets on your device and choose which ones you want to upload. Multiple files can be uploaded simultaneously.
As of June 2022, you can only upload picture files, and they can only be 5120 KB in size. Special videos can be added to your Asset in a certain way.
You can only post picture files as of June 2022, and they can only be up to 5120 KB in size. However, there is a way to add particular films to your Asset Library. In the part below on creating YouTube ads, we'll talk about video assets.
Create a Folder and Add It to Your Asset Library
Do you need to submit a number of files that are already gathered in one folder? You may upload an entire folder with just one click to get a jump start on organizing your Asset Library.
Click the + sign in the Asset Library's top left corner to upload a folder. Once you've found the folder on your device, upload the file. Select objects from each folder are automatically shown as thumbnails by the Asset Library, making it simpler to navigate
Any YouTube videos you link to your Google ads will automatically appear in your Asset Library, along with a link to the full video. Images that you add to YouTube ads—such as companion banners and home screen graphics—also display in your Asset Library automatically.
To add creatives as you go, create a new campaign with YouTube placements. Then upload new creative assets to all relevant spots throughout your ad, similar to the steps you’re used to following if you’ve run Google ads before.
The main difference is that once you use this workflow to add creatives to your Asset Library, you won’t have to do it again. Instead, you’ll be able to select them from your Asset Library, directly from the campaign setup workflow.
#2: How to Create YouTube Advertising Videos From the Asset Library
Until the launch of the Asset Library, advertisers had limited options for adding videos to YouTube ads. Essentially, your main option was to upload a video to your YouTube channel—and then copy and paste the link into Google ads.
Now you can create videos specifically for advertising purposes, using built-in Google Ads templates. Whether you’re short on time or creative resources, these templates could be incredibly helpful.
Select a Video Template
To create a new video, click the plus icon in the upper left corner of the Asset Library. Select Create Video. Then choose from the dozen or so available templates. (Note that you can’t currently create a video without a template from this dashboard.)
Each template has a title like Highlight Your Product Catalog or Feature Your Brand to help you identify when it would be a good idea to use it. The templates also indicate how long the video is and how many assets (including images and logos) you need to create a video. You can open any template to view an example video.
Choose Assets and Add Branding
After picking a template, give the video a name. Keep in mind that the video name will display publicly on YouTube, so it’s a good idea to use your brand’s standard video naming practices when creating in Google Ads.
Next, choose your brand colors and add a logo. You can upload a new logo file or choose from the Asset Library. If you’ve already created a folder with logos in different sizes, you can browse or search your folder.
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