YouTube promised many new analytics capabilities and a total overhaul of the platform's channel-level statistics in May 2022. In the first half of 2022, these new Youtube analytics features started to be released. All channels should have access to these in YouTube Studio as of September 2022.
The adjustments, according to YouTube's Creator Insider channel, were mostly brought on by the rise in popularity of Shorts among YouTube users. Creators may more easily distinguish shorts from other channel material and gain more insightful data thanks to the updated YouTube Studio statistics.
Despite the addition of a number of new features and the redesign of some old ones, analytics are still available on the platform. That means you can still access all the information.
#1: Analytics for Channel-Level Content
The channel level is where YouTube Studio metrics has seen the most significant change. In the previous, the Reach and Engagement tabs appeared to the right of the Overview page when you started YouTube Studio and chose Analytics from the left-hand menu.
The YouTube Studio's channel-level stats no longer include the Reach and Engagement sections. You may see all reach and engagement data pertaining to the material you've published on the Content tab in its place.
Based on the kind of material you post, YouTube Studio automatically adjusts the Content tab for your channel analytics. For instance, if you primarily consume long-form content, the Videos chip at the tab's top will be the only thing you see. However, if you publish
Content-Wide Metrics To get a list of all the material on your channel and compare the results from other content kinds, select the All chip on the Content tab. Look at the Views panel to see what kind of material is gaining the greatest traction.
This counter displays the total number of views your channel has received, broken down by content category. You can quickly determine the most well-liked kind of material for your channel by comparing the bar graph and the percentage breakdown.
In order to access advanced view analytics, click the See More option. You can compare two or more content kinds here or separate specific content types for isolation. The drop-down menu may also be used to provide other stats like the typical view time and watch time.
The All chip also provides a summary of the sources viewers use to get the material on your channel, including both internal and external YouTube sources. This report is great for gaining a broad perspective of your traffic's origin so you can make sure you're taking advantage of important chances.
For a detailed analysis of the sources of traffic for your channel, click the See More tab. The Traffic Source report, like the Views report, enables you to focus on the information that is most significant to you, such as native YouTube features.
You may examine impressions, impression click-through rate (CTR), average view length, and other important information for each traffic source. With the use of this information, you can better understand the traffic sources that are most valuable for your channel.
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