LinkedIn offers a range of ad formats that businesses and organizations can use to promote their products, services, or brand on the LinkedIn platform. Some of the ad formats available on LinkedIn include:
Sponsored content: Sponsored content is a type of ad that appears in users' feeds and looks like a regular LinkedIn post. Sponsored content can be used to promote a blog post, article, or other piece of content, and can include a call to action to visit a website or sign up for a newsletter.
Sponsored InMail: Sponsored InMail is a type of ad that is delivered directly to users' LinkedIn Inbox. Sponsored InMail can be used to promote a product or service, or to invite users to an event or webinar.
Display ads: Display ads are banner ads that appear on the LinkedIn platform, including on the homepage and on users' profiles. Display ads can be used to promote a product or service, or to drive traffic to a website.
Video ads: Video ads are ads that feature a video and can appear in users' feeds, on the homepage, or on other pages on the LinkedIn platform. Video ads can be used to showcase a product or service, or to tell a brand story.
Carousel ads: Carousel ads are ads that feature multiple images or videos that users can swipe through. Carousel ads can be used to showcase a product or service, or to tell a brand story.
Lead generation forms: Lead generation forms are ads that allow users to fill out a form to request more information or sign up for a newsletter. Lead generation forms can be used to collect leads or build a list of interested prospects.
Create ad on linkedin
To create an ad on LinkedIn, follow these steps:
- Sign in to your LinkedIn Ads account and click on the "Create" button.
- Select the type of ad you want to create. LinkedIn offers a range of ad formats, including sponsored content, sponsored InMail, display ads, and more.
- Choose your targeting options, including the location, industry, and job title of the users you want to reach.
- Set your budget and bid amount for your ad.
- Choose the duration for your ad and any other desired settings.
- Review your ad and click on the "Create" button to launch your campaign.
Once your ad is live, it will be displayed to users who meet your targeting criteria. You can track the performance of your ad and make adjustments as needed to optimize your results. It's important to regularly monitor your ad and make adjustments to your targeting and budget as needed to ensure that you're getting the best return on your advertising spend.
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