BNews.id - A new procedure with fewer stages makes it simpler to create Google advertising with ad extensions.
The creation of advertising with numerous extensions is being made easier by a number of enhancements that Google is currently implementing.
Sitelinks and lead forms, two types of ad extensions, can greatly increase clickthrough rate. According to internal data cited by Google, when four sitelinks are displayed alongside search advertisements, advertisers' clickthrough rates rise by 20%.
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The fact that handling advertisements and ad extensions required separate processes was a challenge for time-pressed marketers.
Campaigns with ad extensions may now be created in a single procedure.
Additionally, "ad extensions" and "assets" are used interchangeably.
For Search & Performance Max Campaigns, New Workflows
You'll come across an additional phase before the final evaluation when establishing search and performance max campaigns called Ads & assets.
You can add a variety of assets during this step, including graphics, sitelinks, costs, lead forms, and anything else that pertains to your campaign objectives.
Google will now offer suggestions based on your goals if you're unsure whether resources are worthwhile using.
A preview tool will show you how the assets will appear in search results as you upload them.
Assertions at the account, campaign, and ad group levels will be maintained for existing ad extensions when they automatically convert to assets.
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