Google AdWords Functions for Advertising, Here's How to Use It
Every second, 63,000 searches are made on Google, and the majority of search results pages include Google ads. Google ads that are often encountered when opening search pages are Google Adwords.
Google AdWords is one of the largest online advertising platforms that helps businesses reach customers around the world and grow their business.
Through this pay-per-click network, advertisers pay Google to target users based on their keyword searches, country, and device type, and serve their ads to users who are interested in their products or services.
Initially named Google AdWords, the search engine company changed the name of the service to Google Ads in 2018. The following is in full merdeka.com summarizes what Google AdWords is, Google AdWords functions and how to use them:
Get to know Google Adwords
AdWords is an advertising system developed by Google to help businesses reach target markets online through its search engine platform and partner sites.
These partner sites host text or image ads that appear on the page after a user searches for keywords and phrases related to the business and its products or services. On Google.com, AdWords ads usually appear in specific locations at the top and right side of search results pages.
You can choose keywords related to brands, products, services and industries for your AdWords account. When a customer searches for this phrase, your store ad will be served to them.
You only pay when a user clicks on your ad and visits your website or calls your business contact using "click to call".
Google AdWords functionality
The main function of Google AdWords is simply to help you spread the word about your business, product or service.
Google AdWords helps customers find what they're looking for in a faster, more customized way. Including a unique selling position in your ad can also help consumers determine why your business is better than the competition.
AdWords is an affordable and easy-to-use advertising platform that can increase traffic and sales for e-commerce stores.
The function of Google AdWords is that it works much faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads.
However, a well-optimized AdWords campaign can work faster for a business to land the much-coveted first place in search.
Here are some reasons why it's faster and more effective:
You can focus on multiple keywords at once.
You can activate or deactivate your campaign whenever you want.
Ads that appear at the top of the page get immediate visibility
How to Use AdWords
To use the Google AdWords function, follow the steps below:
1. Set account goals. For example, if you use Google Ads to build a brand, the account structure and tools you use will be very different if you use ads to generate leads.
2. Develop audience personas by defining who your ideal customer is, what they do, what they are looking for, and on what device.
3. Do keyword research using a keyword tool, such as SEMrush, to find, cost, competition, and volume for search terms at each stage of the search.
4. Organize your AdWords account into different campaigns and ad groups, each featuring relevant keywords and ads.
5. Once you have listed keywords that are relevant to your business, you can place your ad in the search results by bidding on those keywords. If competition for keywords is high, your Cost Per Click (CPC) will be too high to bid on. In this case, it's better to get granular and bid for long-tail keywords that are relevant to the business.
6. Create ad copy. Be sure to include relevant keywords, catchy titles, calls to action and clear ad extensions.
7. Design a mobile-friendly landing page that focuses on the benefits and features of the product or service you're trying to sell, has good-quality images, forms, and clear calls to action.
8. Place the Google Analytics code on the website for conversion tracking.
9. The key to a successful ad campaign is regular optimization and A/B testing of all ad copy and landing pages
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